March 31, 2021

TIBCO/ibi-sponsored CULytics Summit packed with data and analytics

Jon M. Deutsch

Topic:   Analytics

Last updated: April 7th, 2021

There’s something for everyone at the CULytics Summit. The yearly gathering brings together decision-makers,  thought leaders, and technology innovators at the forefront of the credit union industry to discuss how data and analytics are transforming products, performance, and member experiences while creating new business opportunities.

Find out what the biggest names and brightest minds in the industry are doing to adapt to this unprecedented time and opportunity while evolving for the future.

For the third year in a row, ibi, a TIBCO company, was named the CULytics Partner of the Year. This distinction identifies TIBCO/ibi as a vendor working at the forefront of fintech—specialized for credit unions. But it’s not just an endorsement of our end-to-end products for data management and analytics. We were also singled out for our commitment and service. In addition to market-leading products and our ongoing series of educational webinars and workshops to enrich credit unions with ideas, insights, and expertise, we are contributing to three sessions at the CULytics Summit. We encourage you to sign up for as many sessions as you can, including:

“PSECU Insights, Our Journey to the Next Level of Analytical Maturity”

Plenty of credit unions have data but struggle to turn it into meaningful insights and deep value. Learn how Pennsylvania State Employees Credit Union (PSECU) did just that by creating a “Balanced Scorecard” incorporating the key performance indicators (KPIs) most important to its strategic objectives. Much like an organizational health check, it shows decision-makers how the vital signs are doing. Robert Burger of PSECU will talk about how his credit union went from creating this scorecard manually to doing it automatically, even building a KPI dashboard that updates in real time. PESCU did what many other credit unions aspire to do. This session will highlight how and dive into the results.

“Data Insights That Drive Member-Product Innovation”

Like everyone else in the industry, Sound Credit Union needed to rapidly reconsider how it connected with members due to the COVID-19 pandemic. Committed to making the right adaptation, decision-makers relied on years of historical data to explore how members interact with the credit union. Those insights led to new products and services, eliminating unused services, and better positioning all services—resulting in reduced fees, increased member engagement, and expanded member acquisition. Hear from two Sound Credit Union leaders who turned a challenging situation (and a ton of data) into an opportunity to better serve members and potential members.

“Member Product Innovation Uncovered With Data”

It’s clear that credit unions want to innovate and expand. Much less obvious is how, especially since each credit union aspires to a custom strategy built around the needs of its members. Rather than relying on assumptions and predictions, Spokane Teachers Credit Union (STCU) turned to their data to get objective insights about what it could do differently. The combination of data and analytics revealed what members liked, what they didn’t, what was missing, and what was superfluous. The data highlighted exactly what to do next. Rozalind Kitt of STCU will relate her experience turning data into fuel for innovation.

Don’t miss the chance to learn how data is transforming what credit unions can, will, and must do for their members. Register for your spot at the summit today and on-demand.


Forge a path to data and analytics for your credit union

About the author:
Jon M. Deutsch is Senior Director of Financial Services at ibi, a TIBCO company.  Jon leads the effort to develop market-leading enterprise data and analytics solutions for global financial services, with a focus on Credit Unions.