What are cookies?

Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize a user’s device and optimize content accordingly.


Cookies do many different jobs, such as letting you navigate between pages efficiently, remembering your preferences, and generally improving your browsing experience. They can also help to ensure that the advertisements and other content you see online are more relevant to you and your interests. They can be set by the website that you are visiting (known as first-party cookies) or by another entity such as an advertising network (known as third-party cookies). The cookies used on this website have been categorized on the basis of the four categories found in the ICC UK Cookie guide. Cookies can either be “session” or “persistent”. Session cookies are temporary; once you close the browser window, they are deleted from your computer or device. Persistent cookies remain on your device for a longer period and are used by the website to recognize your computer or device when you return.


As described in our Privacy policy, our website uses cookies to make it easier for repeat visitors to register for events, download documents, and access a variety of educational resources. We use cookies to pre-populate form fields with basic contact and preference information that you have already provided to us. We also use IP addresses and cookies to help diagnose problems with our server, to administer our website, and to gather demographic information on website visitors.


For customer support, InfoResponse Online uses cookies for session management and to make sure you have access to the support information you need, based on which products you own. If you sign up for InfoResponse Online advisories and alerts, you will receive important technical updates and information about new website features that will help you to better exploit our software products and services. You can unsubscribe from these bulletins at any time by following the instructions in the e-mail.


What other tracking technology do we use?

We may also use Google Analytics, Pardot, or similar marketing technologies in our e-mail messages and newsletters to determine whether messages have been opened or links have been clicked. To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.


What if I don’t want cookies?

By using our website you agree that we can place cookies on your computer or device as explained below. If you want to remove existing cookies, you can do this using your browser options. If you want to block future cookies being placed on your computer or device, you can change your browser settings. When you review your browser settings or options, you can identify the Information Builders cookies by the naming convention of “ibi.com.”


Please bear in mind that deleting and blocking cookies will have an impact on your user experience as parts of the website may no longer work. Unless you have adjusted your browser settings to block cookies, our system will issue cookies as soon as you visit our website or click a link in an email we have sent you, even if you have previously deleted our cookies.


You cannot remove or block personalized URLs, as they form part of the content of web pages and emails. But, because they work in conjunction with cookies, turning off cookies will also prevent tracking your user activity on our site and your unique information will not be recorded.


You may also choose to remove any cookies that we have already set.


Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.


What types of cookies are there and which ones does the website use?


  • Strictly necessary cookies – These cookies are essential to enable you to move around the site and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for cannot be provided.
  • Registered visitor cookie – A unique identifier given to each registered user, used to recognize that individual on each visit to the website (see also Functionality cookies below).
  • Performance cookies – These cookies collect information about how visitors use a website, for instance, which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identify a visitor. All information collected by these cookies is anonymous and is only used to improve how a website works.

We categorize the following as performance cookies:


  • Referrer URL (internal page) – Used to store the URL of the previous page visited. Allows us to track how visitors navigate through our website.
  • Referrer URL (external page, including clicks on links to Information Builders social media channels) – These are used to store the URL which refers a visitor to our website so we may understand what URLs are referring visitors to our website.
  • URL history – Used to store the page visited by a user before that user submits a form. Also used to display recently viewed articles to each visitor.
  • Unregistered visitor cookie – A unique identifier given to each visitor to allow analysis on how unregistered visitors use our website.
  • Session management cookies – These cookies allow us to follow the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close their browser window. Our session management cookies are created temporarily. Once you close your browser, our session management cookies are deleted.

Functionality cookies – These cookies allow a website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local information or news by using a cookie to store the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, font and other parts of web pages that you can customize. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. These cookies cannot track your browsing activity on other websites. They don’t gather any information about you that could be used for advertising or remembering where you’ve been on the internet outside our website.


We categorize the following as functionality cookies:


  • Recently viewed pages – Stores pages visited by the user on our website and displays them in right-hand navigation for easy reference.
  • Search history – Stores searches on our website conducted by the user and displays them for the user in the right-hand navigation for easy reference.

Targeting cookies – These cookies are used to: (1) deliver advertisements that are targeted to be relevant to you, (2) limit the number of times you see an advertisement, and (3) help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers. Quite often they will be linked to website functionality provided by the other organization.


At Information Builders we do not have third party advertising on our website so we do not use these targeting cookies (see “Use of cookies for marketing and analytics” below for how we may use these on third-party websites).


Third-party social media websites may log information about you if, for example, you click an “Add This” or “Like” button for a social media website while on our website. We do not control such websites or their activities. You may be able to find information about social media websites on the websites themselves. We recommend you read the terms of use and privacy policy of such websites before using them.


Use of cookies for marketing and analytics – We may use information collected from our cookies to identify user behavior and to serve content and offers based on your profile and preferences, and for the other purposes described in this policy.

Some of the cookies  we use (such as performance cookies) do not contain information that uniquely identifies a visitor.

In other cases, we can associate cookie information (including information from cookies placed via our advertisements on third-party sites) with an identifiable individual. For example:


  • If we send you a targeted email which includes cookies or similar technologies we will know whether you open, read, or delete the message.
  • When you click a link in a marketing e-mail you receive from Information Builders, we will also use a cookie to log what pages you view and what content you download from our websites, even if you are not registered at or signed into our site.

Removing Cookies

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.

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