How the best marketing organizations use data
How can data really drive marketing success?
CMOs are bullish on data analytics to drive their marketing decisions, but with endless technologies and ways to use the wealth of data available, it’s not easy to do this well.
In this QuickStudy, we break down the challenges most marketing leaders and teams face with data analytics and despite the endless technology options out there.
Read the ibi QuickStudy and learn more about:
- Where marketing technologies are headed
- Which areas analytics are impacting the most
- What stands in the way of an organization making faster progress
- What concrete steps can be taken to benefit more from data