Enabling Analytics Through Strong Data Management
Too many companies realize the value of data management only after they have an analytics project that fails.
View this on-demand webinar to hear Lyndsay Wise, director of market intelligence at ibi, discuss how to overcome challenges that exist, ways to create buy-in before project budgets are assigned, and why analytics projects will fail unless data management remains front and center. Topics include understanding your data landscape, making the case for investment in data, aligning data and analytics to build a business case, and budget requirements for data.
Director of Market Intelligence