A solid digital strategy is a top priority for many organizations facing increasingly uncertain market dynamics. The one constant in this turbulent environment is the need to support the customer experience for market success. Understanding and adapting to the new customer journey in the digital world requires both an innovative mindset and a strong data foundation. A data foundation is at the core of a positive customer experience.
Watch this on-demand webinar to hear Donna Burbank, managing director at Global Data Strategy, address the key components needed to improve data quality and data management best practices.
- How customer experience is changing in the digital paradigm
- Using data to support the customer experience
- Creating a solid data management foundation to ensure success
Global Data Strategy